Guest is King
With the success of Hotels and Convenience Stores, CEO Bhavesh Patel set his sites on the second largest fast food chain in the world, Burger King. It all began in 2004 when Parade Enterprises, LLC acquired 11 Burger King Restaurants in South New Jersey. Bhavesh brought on an experienced team that shared the same hunger for success. Within a couple of years, Parade started their expansion into North New Jersey and by 2010, Parade had more than doubled its size to 25 Burger King Restaurants. With 3 pillars for success: Commitment, Execution and Make the Difference, Parade nearly doubled in size, in 2013, to 45 Burger King Restaurants making them the largest Burger King Franchise in New Jersey. In 2017 and 2018, Parade is growing again with the addition of 33 more restaurants. Now with 66 Burger King Restaurants, in Trenton, Cherry Hill, Burlington, Ocean County, Elizabeth, Hackensack, and surrounding areas, the chances are that you have dined at a Burger King Franchised by Parade Enterprises.
With the continued success of the franchise, Parade has remodeled the majority of existing restaurants giving the guests a fresh look and modern amenities like free WiFi, TVs, and arcade games. To bring the Parade culture to more of the tristate area, Parade has built 6 new restaurants in the past 2 years and has planned 4 more to be built for 2019. With consistent new construction, Parade still has a continued interest in buying existing locations from other franchisees.
Parade continues to strive for success and hopes to be at 75 Burger King Restaurants by the year 2020. The success of the franchise is only made possible if we continue to satisfy our guests. Always looking to hire the right people who will treat every guest as we would royalty because here, at Parade, "Guest is King"